Brief: Make customizing adidas shoes an expression of individuality. 

Agency: Critical Mass

Year: 2011

Set the pace. Dominate the game. Climb the podium. Create your own mi adidas Sports footwear to fit your feet, your play style and your personal style.

mi Pro Model Team

Launching Pad

Super responsive for easy lift off and snappy fakes.

mi adiPure IV indoor

Feather Weight Champion

Unmatched ball control in the lightest adiPURE ever.

mi Stan Smith

Voted Most Popular

The most popular tennis shoe ever made.

mi Midiru 2

Cool Remixed

Street style mixed with racing-shoe comfort and a splash of you.

mi FLUID TRAINER M

You know your limits and push past them. FLUID MOTION in the midsole allows your feet to move almost as naturally as running barefoot.Wear these shoes while working out, and you’ll feel the burn everywhere but your feet. 

Brief: Create a mutual fund website with personality for ATB Financial.

Agency: Evans Hunt

Year: 2013

1% lower management fees is the only 1% discount you should get excited about.

Good advice makes dollars and sense.

We make course corrections when others swerve.

Compass Portfolios hold a steady hand on your investments. We make strategic corrections, but we don’t abandon proven strategies over the crisis du jour.

If you change direction constantly, you don’t move forward. You get dizzy.

Staying on strategy in an investment climate continually influenced by crises in the media and investment fads takes discipline. ATB makes strategic corrections on rare occasions when something fundamental changes the game in a given market. We don’t follow the herd towards the latest trend in the hopes of making a quick buck. We do make calculated decisions that keep you moving toward your definition of success – even if we take a detour together once in awhile. 

compassportfolios.com

Brief: Make online glasses retailer, Befitting standout in a crowded marketplace with competitors often selling the exact same frames.

Agency: Command C

Year: 2021

Nike

We’re not sure if Nike sponsors takes-the-stairs-once-in-awhile athletes. But if you’re sporty and after a little bak and forth, these just might be the Nike frames to earn you six figures. Square shape. Matte finish with color flash. Where do you sign?

Oakley

The year was 1985. Oakley Frogskins hopped off the assembly line into a strange and decadent world. Jeans were ripped, sniffers were zinced and traffic-cone colors reached the height of fashion. For those about to rock these shades, we salute you.

Paw Patrol

Kids need courage to make new friends, learn how to ride a bicycle and rescue baby chinchillas from an old stone well. Wearing these duo-tone rims with a shooting star detail on the temple, your kids will rise to every occasion and look sharp too.

Ray-Ban

Round and somehow still edgy, these Ray-Ban frames deliver bohemian style with just the right amount of attitude. You’ll look as smart as all get-out regaling clients over lunch, leading a protest march Lennon style or just explaining to your kids why the sky is blue.

Robert Graham CROCKET

Just look at all those colors on the rims, right? It’s like Robert Graham opened a box of pencil crayons and said, “Guess what? You guys are glasses now.” Then poof, like magic, these modern Crocket glasses appeared. If you’re feeling artsy, you’re feeling these.

Tony Hawk

Send your kid to conquer the skatepark in these stylish Tony Hawk sunglasses. You know with the ollies and flippy, skatey tricks and stuff. Remind him to bring a coat in case it rains too. Someday he’ll thank you.

Brief: Invite Calgarians downtown for a prix fixe brunch, lunch or dinner at one of Calgary's top restaurants during The Big Taste festival.

Agency: Evans Hunt

Year: 2014/2015

THE BIG TASTE

The revolution hungers for seconds

The foodies demand a second helping of revolutionary cuisine. Join them when they rise again with open hearts and mouths at The Big Taste culinary events and revolutioneateries all over downtown Calgary. 

Cuisine prepare by Calgary's top chefs is yours for the tasting. 

THE BIG TASTE

Foodie Festival

Calgary’s Chefs are the culinary artists behind the thriving foodie movement. Food is their medium. Foodie palates their canvases. In downtown kitchens, local ingredients and global influences meld in the applewood fires of inspiration before adorning your plate. Devour these celebrated chefs’ delectable masterpieces at The Big Taste.

Brief: The City of Calgary wanted to get more families to license their cats and dogs.

Agency: The City of Calgary, Creative Services

Year: 2019

Brief: Provide a digital home for the Calgary Zoo's critters and conservation efforts. 

Agency: Evans Hunt

Year: 2013

BALL PYTHON

Breathtaking

He wants to give you a squeeze.

ROCKHOPPER PENGUIN

Rockstar

Are you ready to rockhopper?

SNOW LEOPARDS

Hep Cats

Snow leopards are so cool. 

ELEPHANT

XXXXXL

Welcome to the big and tall section.

Easter Eggstravaganza

Hop, bounce or dash down to the Calgary Zoo for family fun at Easter Eggstravaganza. The animals are ready to welcome you to the Zoo for another great Easter event full of treats, activities and more. All the fun is free with the price of admission.

Boo at the Zoo

Be afraid! Boo at the Zoo is three nights of scary Halloween fun for teens plus a less-scary day of fun for little bats and ghouls. Expect tricks and treats as you walk among the living dead and creatures beyond your wildest dreams.

calgaryzoo.com

Brief: Show off Evans Hunt's creative, digital and social chops around Christmas time. 

Agency: Evans Hunt

Year: 2010/2011

SENDING GIFS DEFAULT SOCIAL COPY

Twitter

Straight from #StreetSanta’s GIF Shop. @YOURFRIENDHERE scored [item] with a side of hip hop. Check it out [Link goes here]

Facebook

Headline: You scored [Item] from Street Santa’s GIF Shop

Someone sent you a holiday GIF to make you smile – all the way from the North Pole with old-school style. Open your GIF. Don’t think twice. Street Santa’s GIFs are hot like dice.

Check out your GIF > 

#STREETSANTA TWEETS

It’s ol St. Nick rockin red and white, spitting lyrics and rhyming tight. Send X-mass GIFs at [link] #streetsanta

Santa's back on a mission, wrappin up GIFs while you’re Christmas wishin. Check it out [Link] #streetsanta

Santa’s GIFs are solid gold. You send one. We send one dollar to Inn from the Cold. [Link] #StreetSanta

 Flying through the sky with my reindeer, sippin’ on milk and juice. [Link] #streetsanta

Brief: Tie a new beer to a town known for its legendary outdoor playground.

Agency: Studio Sun

Year: 2011

Big Caboose Red Ale

Everyone new steam engine NO.7 as red on account of her big caboose. Legend says an avalanche derailed her, but that wasn’t the end of the line. Listen close on winter nights to hear the faint echo of her ghostly horn.

Craft Beers For Wild Life

Buck Wild Ale

Buck Wild was Fernie’s greatest cowboy. Lucifer was Fernie’s meanest bronco. After eight glorious seconds, Buck was tossed so high he crashed into heaven before falling to earth, smashing out the Elk River Valley.

Craft Beers For Wild Life

First Trax Brown Ale

Legend says coal miner Trax’s enchanted pick axe shattered boulders with a mere tap. One clumsy swing of one magic axe, sent one hopping mad Trax clearing Fernie’s mountain trails for endless first tracks.

Craft Beers For Wild Life

Brief: Launch a brand and a whole darn company offering a new game-based promotions platform.

Agency: In-house team

Year: 2016

Brief: Create a flexible advertising platform that stands out, and allows Calgary Recreation to promote its huge variety of classes, lessons and day camps.

Agency: The City of Calgary, Creative Services

Year: 2023

Good for you - brand story

Recreation & Social Programs are good for you.

Good for your physical and mental health.

Good for families on a tight budget.

We’re good for your neighbours and neighbourhoods too.

We create opportunities for strangers to play together.

For kids to make friends.

We knit our communities a little tighter.

Whenever Calgarians are trying something new, improving some aspect of themselves, and working hard to stay active, we want them to feel really good about it and think of us.

Whatever programs, activities and healthy choices Calgarians choose to do with us, Recreation & Social Programs says, “Good for you.”

YouTube Tru-View ad

<family swim, skating, basketball>

Start your year

with a good splash,

a smooth or not-so-smooth zip

around the rink

and plenty of practice counting to 21.

Drop in with your kids for a good time

Forty-plus locations. One near you.

Radio ad

Good for you

means you earned it.

When your art instructor said

<Instructor:> “Draw what you see”

You imagined the sun rising

between towering

Rocky Mountain peaks <SFX: birds chirping and nature sounds>

Your karate

roundhouse kick shows

the heavy bag who’s

boss. <SFX heavy bag thud>

and you love love

playing badminton <SFX shoe squeaks>

with some new people

<Friend:> “Good game”

City of Calgary classes and day camps

are good for your family’s spring and summer.

Find something fun at Calgary dot CA slash register

Brief: Create a website for a way, way backcountry cat skiing operation in B.C.

Agency: Evans Hunt

Year: 2015

HEAVEN

Skies open up at Great Northern Snowcat Skiing

Selkirk powder is legendary. It’s lighter than you’ll find on the West Coast, and just as deep. We swear it even tastes better. Great Northern Snowcat Skiing gets over 1,500 centimetres (50 feet) of snow most years, covering Mount Thompson and Great Northern Mountain in a sparkling, white blanket of bottomless powder. 

Become a ski bum for a week in the backcountry

Great Northern Snowcat Skiing does things a little differently. It's laid back. We don’t count runs, vertical or watch the clock. We ski deep powder until the sunlight or our guests’ energy runs out. Out here in the backcountry you can unplug, kick back and become a ski bum for a week, but eat way better.

Home in the middle of snowhere

 The Great Northern Lodge feels like a ski lodge should. Warmth from a wood-burning fireplace welcomes you in. It’s comfortable, but not too fancy. You’ll feel at home putting your feet up, relaxing by the fire with nice company and sitting down for meals with guests and guides at our dining room table. It’s your home in the Selkirk wilderness.

About as remote as you can get by paved roads

Great Northern is the place for skiers who want to ski and relax, not go shopping and sip cappuccinos. We’re located one and a half hours south of Revelstoke in the Bad Shot Range of the Selkirk Mountains. Trout Lake, population 20, is the nearest town. You'll love our remote and beautiful part of British Columbia. 

greatnorthernsnowcat.com

Brief: Write some hyper-local radio tags to promote kijiji as the place to find next-to-new cars in Calgary and Edmonton.

Agency: Cloud Raker

Year: 2018

Kijiji. While your British cousin giggled when you said, “Shaganappi traffic,” the great deals on next-to-new cars on Kijiji are no joke.

Kijiji. Red-light cameras send you a picture of your car in the mail, but picture yourself in a next-to-new car at a great price you’ll only find on Kijiji.

Kijiji. You want to be free of the Sherwood Park Freeway, but on Kijiji, finding great deals on the latest car models is a walk in the park.

Kijiji. While traffic on the QE2 is doing about two right now, Kijiji is always the fastest way to find great deals on the latest car models.

Kijiji. Traffic on Wayne Gretzky Drive isn’t the greatest, but there are 99 reasons why Kijiji is the place to find great deals on the latest car models.  

Brief: Rebrand the school district budgeting software in North America and introduce it on a new website.

Agency: Command C

Year: 2018

School districts save budgeting time. Students benefit for a lifetime.

MyBudgetFile streamlines the entire budgeting process by smoothing collaboration between your academic and financial planning teams.

Many minds make smarter budgets

Schools work with students. Finance works with numbers.
We help everyone in K-12 school districts work together.

Transform budget planners into budget owners.

We believe the people most affected by budget decisions are the ones most qualified to make them. 

Schools know best. Distribute budget decision-making.
MyBudgetFile engages academic and financial leaders at all levels of your school district to drive innovation, find efficiencies and deliver the best education to students.

mybudgetfile.com

Brief: Create and introduce a new coffee brand (which I co-founded) to Calgary’s agencies, entrepreneurs and hustlers.

Agency: Command C

Year: 2018

Web content

FIGHT SLEEPY

Craft coffee beans for hustlers.

CAFFEINEATE YOUR WHOLE LIFE

CLIENTS FROM HELL COLLECTION

We care about life on our floating space rock. For serious.

Stuff like buying local, sustainable production and the welfare of farmers who grow OffBrand Coffee beans. Sip easy knowing there's good karma in every cup.

Ripened in tropical sunshine. Small-batch roasted in YYC weather.

OffBrand Coffee beans pass from the loving hands of coffee farmers, through the ambivalent hands of customs agents, to swim in your percolator.

Caffeine Drank

Do your job with a healthy buzz

<Tile links to coffee page>

Label copy

DEADPAN Dark Roast

Nailed it, you thought, all smiles across the boardroom table. Someone out of sight says, “Oh my God, LOVE it!” You start packing up, but then you spot her stewing down at the end. The VP marketing with the black-hole eyes sucking all the energy and light out of the room. Save your campaign from being crushed into infinite nothingness. Take a big gulp of DEADPAN Dark Roast and listen good.

OVERTHINKER Medio Roast

Ay yi yi! Your client, Isabella, couldn’t stop laughing. Her adorable snort made your morning. But by noon, Isabella convinced herself no one would ever get your joke. One day later, she questioned the need for funny cultural references and the dictionary definitions of several words. Mark your billboard’s time of death as Friday at 4:30 pm. Now put on a pot of OVERTHINKER Medio Roast and get to work.

Brief: Introduce a new copywriting platform that helps businesses write websites in a way that stands out from all of the other collaboration tools.

Agency: Command C

Year: 2023

Give your approvals workflow a home.

One place for all your copy work. One happy digital team.

We call the Rockies home and our moms every week

SIC Books lives for dramatic mountain vistas and drama-free digital projects. We just invented the greatest copywriting productivity tool since strong coffee.

<Teaser site is live. Lots more copy coming soon.>

sicbooks.com

Brief: Encourage victims of street harassment and catcalling to call 311 to report their abuse.

Agency: The City of Calgary, Creative Services

Year: 2022

Radio spot

Whoever you are

Whatever you look like

Whomever you love

You deserve respect

You should feel safe and welcome

anywhere in Calgary

And no one has the right

to harass you

for being you.

Street harassment is never ok,

and The City of Calgary’s Street Harassment bylaw makes it illegal.

Call three one one to silence haters and creeps with a $500 fine.

Learn more at Calgary dot CA slash street harassment

Brief: Introduce new record label and bar to the slobbering masses populating Calgary’s live music scene.

Agency: Train Records

Year: 2005

All Aboard
Like a train wreck, there was something unsettling about watching good bands struggle to build an audience but we just couldn’t look away. Their troubles made us a little sad and really thirsty, and Train Records was born of liquor and love in a local bar. By producing CDs, hosting gigs and showcasing both on our rock n’ roll website, we’ll help talented, under-exposed artists pay their rent by entertaining live-music fans like you.

Save the Bands
At the heart of it, it’s that simple. Train Records is a record company hell bent on putting the paddles and conductive jelly to Calgary’s live music scene by getting talented artists from all musical genres out of their basements and garages and into the clubs where they belong. Clear!

There’s always room for one more on this train. Just keep your hands to yourself. Sign up here to receive the latest on Train Records gigs, bands and CDs directly to your inbox, home or cell.

Introducing Your Next Favourite Band
We’re all special in our own way. These bands are extra special because they are on our first record, returned our call and willing to play at our shows for the peanuts Train Records pays them. Right here, you can find out everything they are willing to tell you about themselves in their own words. Be afraid.

Downloaded
We’ve got loads of tracks available right here for your listening pleasure. Some of these tracks were recorded live. Others were recorded drunk, stoned, naked…so reach for whatever soothes you, get comfortable and enjoy the ride.

Brief: Turn people’s tweets about wanting to go to Hawaii into songs about Hawaii for the #HawaiiForASong contest.

Agency: Publicis

Year: 2017

@Jessjrincon the friendly ghost. Travelling to Hawaii with the gal he loves the most. Wear SPF 50 or you’ll burn like toast. That’s WestJet’s Hawaii.

@lauren_pamela and Chris Staniland eating shave ice on Kauai sand quitting their jobs for a luau band. That’s WestJet’s Hawaii.

Order up for @chrisjurewicz. The Khei Café is the shizz. Eating banana pancakes everyday. That’s WestJet’s Hawaii.