I’m Kyle Herron, Senior Copywriter at Command C. You're the agency, brand or business I'm dying to write copy and content for. But first a bit of trivia: there are 171,476 functional words in the English language. Over the past decade or so, I've arranged compelling combinations of them for famous brands like adidas, Best Buy, Clorox, Shaw, Travelodge and WestJet, plus breweries, cool start-ups, energy producers, and my former bar and live music company.
Working from Home
Command C (Jul 2010 to now): Senior Freelance Copywriter and Entrepreneur
I wrote copy and content for a number of agencies’ clients (Alberta Health Services, Intact Insurance, SportChek and TransAlta), plus my own clients (MyBudgetFile, PetroFeed, Leaders Circle, Shaw and Thomas Fresh and more). Sometimes I'm also creative director, information architect, project manager and social strategist.
Evans Hunt (Jul 2010 to July 2015): Copywriter (two years) and freelance copywriter (three years)
I worked on digital, integrated and social advertising campaigns, or websites for Calgary-based businesses: ATB, Calgary Hotel Association, Calgary Downtown Association, Calgary Economic Development, Calgary Zoo, Tourism Calgary, Shaw, Travelodge and Westjet, plus some U.S. clients. I also contributed to information architecture and user experience design.
Critical Mass (Aug 2010 to Feb 2011): Contract Copywriter
At Critical Mass, I made every character kick writing copy for adidas, AT&T, Best Buy, Clorox, Nissan and USAA. Content writing and analysis for Clorox rounded out my portfolio.
Merlin Edge (Feb 2006 to June 2010): Writer
At Merlin Edge, as a full-time-plus writer, I hammered out marketing copy and investor relations content for a diverse group of industrial clients, ranging from conventional oil, oil sands and natural gas producers to the largest John Deere dealership in Canada.
Calgary Herald ( Dec 2007 and June 2008): Pundit
The Calgary Herald published two of my
opinion columns: City Slicker Not Exactly
at Home on the Range was about my first
(and only) trip to a gun range. Raise a Glass
to the Enforcers was a gonzo piece about
May Long Weekend camping at
Kraft Dinner and Tuna
Filament Communications and Pump Interactive (Oct 2005 to Feb 2006): Writer
I couldn’t afford a couple of major food
groups working on a project basis – but my
first foray into agency life was otherwise great. I wrote copy for a homebuilder, resort developments and dentists.
Thump and Thunder
Train Records and Train Station (Mar 2005 to Oct 2007): Partner
As the ‘word guy’ partner, I was the voice
of Train Records who was responsible for
writing content, copy, media relations and event advertising. I also helped manage our bar, the Train Station, and organize rock shows.
As Much Fun as It Sounds
Meyers Norris Penny (Sep 2003 to May 2005): Senior Written Communications Coordinator
I worked in a national accounting firm’s
creative department as the go-to guy for
advertising, corporate communications and public relations writing, plus strategic communications advice.
2010 Mount Royal College: E-Marketing Certificate
2007 University of Toronto: Copywriting that Sells
2001 Mount Royal College: Basic Public Relations Certificate
2000 University of Calgary: BA in Communications Studies
2005 Calgary AIDS Walk for Life: Co-Chair Teams
2004 Ad Rodeo: Show Off Committee Chair